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OEM / ODM Oral Care Manufacturing
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B2B Oral Care OEM/ODM Supplier & Project Partner
Private Label Sonic Toothbrush: Models, MOQ & Lead Time
Quick Answer
AileCare lists 15 existing sonic toothbrush platforms — 12 adult models and 3 kids models — for private label projects. Selected platforms support branding through handle logos, packaging and custom colours without new product tooling; the available options and minimum quantities depend on the chosen model and configuration. Logo projects start from 500 units. Market-testing orders from 30 units are available on selected stock models and packaging configurations. A logo or packaging sample on an existing model takes about 7 days.
AileCare is a B2B oral care OEM/ODM supplier and project partner based in Shenzhen, Guangdong, working with established manufacturing resources. Figures on this page are planning references confirmed per project, not fixed commitments.
Quick Facts
| Item | Reference |
|---|---|
| Sonic platforms listed | 15 (12 adult, 3 kids) |
| Logo on handle, standard packaging | From 500 units |
| Market-testing order | From 30 units on selected stock models and packaging configurations |
| Custom colour or fully custom printed box | Typically from about 1,000 units |
| Logo or packaging sample | About 7 days |
| Mass production, 1,000–10,000 units | About 35–40 days |
| 500-unit starter order | Schedule confirmed by model, configuration and availability |
| Replacement heads, neutral packaging | Selected programs from 100 cards (4 heads per card) |
| Replacement heads, logo or custom packaging | From 1,000 cards |
| Contact | [email protected] |
1. What Private Label Means for Sonic Toothbrushes
A private label sonic toothbrush is an existing sonic platform sold under your brand. The handle, motor, battery, brush-head interface and charging method stay as they are; what changes is the branding layer — logo, colour, packaging and the accessories packed with the handle.
This is different from OEM or ODM development, where the product itself is changed or built to your specification. A new handle shape, new brushing modes or a different brush-head interface is a tooling or development project with its own MOQ and timeline. The comparison is covered in OEM vs ODM for oral care products.
For emerging brands and e-commerce sellers, private label on an existing platform is the lower-risk starting point: you validate demand with a small quantity before deciding whether custom development is worth funding.
2. Available Adult and Kids Sonic Models
All models below are existing platforms. Specifications, brush-head options and packaging configurations are listed on each product page and confirmed per project. Pack contents (spare heads, travel case, charging accessories) are set by the quoted configuration, not by the model name.
Adult sonic models (12) B95 · SN903S · SNK01 · BS61 · BS62 · BS63 · U391 · SN-P1 · SN801 · SN901 · SN302 · SN303
Kids sonic models (3) BS51 · BS52 · SN201
Browse all 15 models with images on the sonic electric toothbrush category page; the kids models are also listed under the kids electric toothbrush category.
3. How to Choose a Sonic Platform for Your Brand
The model list alone does not tell you which platform fits. Use these checks when comparing candidates:
| Buyer consideration | What to check |
|---|---|
| Retail positioning | Target selling price and the product configuration that price supports |
| Brushing modes | Modes available on the selected model |
| Charging | Charging interface — cable, inductive base or case |
| Battery | Battery capacity and documented runtime for that model |
| Replacement heads | Exact compatible head models and refill availability |
| Accessories | Travel case, spare heads and charging accessories available in the configuration |
| Branding | Logo method, stock colours and packaging options confirmed for that model |
Three common starting points:
- Market test first. Choose an existing model that is available in a neutral or lightly branded stock configuration, so you can ship a small quantity and read demand before committing to branding.
- 500-unit brand launch. Prioritise models with confirmed logo options, stable reorder supply and compatible replacement heads, so the first order can be repeated without changing platform.
- Long-term retail line. Evaluate the handle together with retail packaging, accessory bundle, replacement-head packs and consistency across reorders, because a retail listing is harder to change once live.
Send us your target market and quantity and we can help you shortlist suitable platforms rather than reviewing the whole range.
4. Branding and Packaging Options
On an existing sonic platform the following can usually be changed without a new mould. Each option is confirmed for the specific model and quantity.
- Logo on the handle — printed or applied to the existing handle surface; from 500 units
- Retail packaging — at 500 units, your logo can be printed or labelled on an existing standard box. A fully custom printed retail box typically starts from about 1,000 units. Smaller custom-box projects may be reviewed separately, with additional packaging costs.
- Handle colour — a custom colour on an existing model, typically from about 1,000 units
- Pack contents — number of brush heads, travel case, charging cable or base, within the model’s existing configurations
- Replacement brush head packs — your own retail card or box for the heads that fit the chosen handle
What requires development rather than branding — a different handle shape, new brushing modes, a different motor, battery, brush-head interface or charging method — is explained in Electric Toothbrush OEM Customization Levels.
5. MOQ and Lead Time
| Customization level | Starting quantity | Reference timing |
|---|---|---|
| Market testing, selected stock models and packaging configurations | From 30 units | Subject to stock availability |
| Logo on an existing model, standard packaging | From 500 units | Production schedule confirmed by model, configuration and current availability |
| Custom colour on an existing model | From about 1,000 units | Mass production about 35–40 days; colour change may add about 15 days |
| Fully custom printed retail box | From about 1,000 units | About 45–50 days, because custom packaging production is added to the handle schedule; confirmed per project |
| Logo or packaging sample on an existing model | — | About 7 days |
The 35–40 day reference applies to 1,000–10,000 units. A 500-unit starter order is scheduled according to the model and configuration at the time of order. Modified moulds may add about 45 days and new moulds about 90 days, but those are development projects rather than private label.
These timings cover supplier-side sampling and production; your own approval rounds and international transit are added separately. Each sample revision round adds time before the sample is approved, so a complete brief at the start shortens the schedule more than anything else.
The full breakdown, including sample fees, is on the Electric Toothbrush MOQ & Lead Time page. The 500-unit route is described step by step in the Private Label Electric Toothbrush Starter Program.
6. Replacement Heads and Refill Planning
Replacement brush heads can create recurring purchase opportunities for a sonic toothbrush brand, so compatibility and refill availability should be considered before selecting a handle platform.
Replacement heads can also be sourced separately from the handle order. Selected neutral-packaging programs start from 100 cards of four heads each; retail packs with a custom logo or packaging start from 1,000 cards. Reference lead times are about 5 days for samples and 15–21 days for production, subject to the selected head model, compatibility and packaging requirements. Handle MOQ and head MOQ are set separately.
Before ordering:
- Confirm which heads fit the chosen handle and whether more than one bristle option is available
- Decide the retail pack format (for example 2-pack or 4-pack) and whether the pack carries your logo
- Keep the same handle platform across reorders so that heads sold earlier continue to fit
Details are on the Replacement Brush Head Supplier page.
7. What to Tell Us About Your Project
Send these points and we can reply with suitable platforms, MOQ and timeline rather than a generic price list:
- Target market and sales channel (Amazon, Shopify, TikTok Shop, retail, distribution)
- Adult, kids, or both
- Target quantity for the first order and expected reorder cycle
- Branding level: logo only, logo plus packaging, or custom colour
- Pack contents you want to sell (handle only, handle plus heads, set with case)
- Whether you need a sample first and where it ships to
- Destination market and any required testing or documentation, so we can check the available reports for the selected model before quotation — see Electric Toothbrush OEM Compliance Reports
Frequently Asked Questions
What is the minimum order for a private label sonic toothbrush? Logo projects on an existing model start from 500 units. Market-testing orders from 30 units are available on selected stock models and packaging configurations, subject to availability. Custom colour or fully custom printed boxes typically start from about 1,000 units.
How long does a private label sonic toothbrush order take? A logo or packaging sample on an existing model takes about 7 days. Mass production of 1,000–10,000 units typically takes about 35–40 days; larger orders or fully custom packaging about 45–50 days. A 500-unit starter order is scheduled according to the model and configuration. Buyer approval time and shipping are added separately.
Can I choose the handle colour? A custom colour on an existing model typically starts from about 1,000 units and may add about 15 days. Below that quantity, the stock colours of the chosen model apply.
Can I put my brand on the replacement heads as well? Yes. Retail head packs with your logo or custom packaging start from 1,000 cards; selected neutral-packaging programs start from 100 cards. The heads must match the handle platform you choose.
Do you supply kids sonic toothbrushes for private label? Yes — BS51, BS52 and SN201. The same general MOQ framework applies, subject to each kids model’s confirmed branding options, configuration and availability.
Are sample fees refundable? Sample fees are credited against the first production order of 500 units or more. Sample terms for each model are confirmed when you request the sample.
Is AileCare a factory? AileCare is a B2B oral care OEM/ODM supplier and project partner based in Shenzhen, working with established manufacturing resources. Factory information for qualified OEM/ODM projects can be reviewed on request.
Start Your Private Label Sonic Toothbrush Project
Tell us your target market, preferred model, first-order quantity and branding requirements. We will review suitable existing platforms, available configurations, sample options and the project-specific MOQ.
Email: [email protected] Tell Us Your Target Quantity: Submit your project
